How to steady a fluctuating page rank in Google SERP
Ranking high in the Google Search Engine Results Page is important for e-commerce success. Without a high SERP rank, your website is as good as non-existent. Whatever you do to increase the chances of organic clicks, and let people know about your website, will contribute to the SERP rating. You can either try a few SEO tactics and have a fluctuating page rank, or do the right things and stabilize your website in a high rank.
Getting straight to the point, we will tell you everything you need to do to stabilize your page rank in the Google SERP list.
1] Optimized keyword mapping
Putting in keywords anywhere and everywhere in your blogs is an amateur move. You need to use the right keywords for your website, particularly relevant to the post, and in the right places. Here’s how:
· Google search the primary topic your blog is about and scroll down to related searches to get the relevant keywords.
· Choose an equal number of short tail, mid tail, and long tail keywords.
· Run an LSI check to get synonymous keywords so that your post does not look like it has been stuffed with keywords, making it look forced.
· Choose a primary keyword which ranks highest in the search queries.
· Use the primary keyword in the heading, meta description, and first and last 70 words of the blog.
· Use relevant secondary keywords in subheadings and throughout the post maintaining a reasonable keyword density.
This is how you increase the chances of your post to get rich snippets and appear higher in search results.
2] Overcoming indexing obstacles
Your page rank might fluctuate despite all your efforts if the web crawlers don’t reach your URLS. There are two primary reasons for that:
· Bad coding: If a search engine fails to download your URLs, you need to recode your website to let the indexing spiders get to your webpages. The crawlers must have access to every page on your website, except the private pages.
· Bad web host: If your server is often down, the crawlers will find your website inaccessible multiple times and flag your website as unreliable. Invest in professional level web hosting. Page loading speed is also crucial to avoid a high bounce rate.
3] Efficient link building
Poor linking will serve a huge blow to your website ranking. Here is what counts as poor linking:
· Linking to pages that require form filling to access.
· Outdated or broken links.
· Irrelevant linking.
· Lack of internal linking for deep page access.
· Excessive use of rich anchor texts, resulting in red flagging of the pages.
Avoiding all these mistakes while creating links is efficient link building.
4] Dealing with the Google Penalty
If your site ranking drops drastically overnight, look for automatic Google Penalty due to an update in the Google Algorithm, or for manual penalties from Google. Check your site messages and the Manual Actions segment in Google Webmaster Tools for possible reasons of the Penalty.
Once you’ve detected the reason for the Penalty, you can work your way back up. Do not get impatient. The effects of this kind of penalty takes some time to get undone. Keep a tab on Google’s notifications and announcements about Algorithm updates to be prepared for any change that might result in an automatic Penalty. Keep checking your page rank to notice manual penalties immediately.
Maintaining a steady site rank in the Google SERP is hard work, but it is not rocket science. If you are dedicated, there’s nothing you can’t do.