How your competitors can help you to improve your SEO rankings
Do you struggle to improve SEO rankings?
Search engine optimization (SEO) is certainly a very complex job – according to the SEO experts, there are 200 ranking factors involved.
That seems too much, right?
However, without the elaborate SEO strategy, you will find it very difficult to see your website on the first page of the search results.
Are you doing everything in your power but the high positions still remain unreachable?
You need to include monitoring of your competition while making plans for your SEO strategy.
Even if your competitors are much ahead of you, that’s just another reason to start researching their strategies as soon as possible.
Fortunately, there are several ways for you to find out which steps your competitors are taking and how to use those steps to your benefit:
- Find competitors’ keywords
- Reverse competitors’ backlink strategy
- Write a comparative analysis article
- Monitor competitors’ SEO rankings and keywords
Regardless of how big your business or your budget is, or for how long have you been on the market, the four ways that we are suggesting will be of great help when it comes to improving your SEO rankings.
1. Check competitor’s Source Page to see the target keywords
Keywords are a must-have!
These words are the most important item if you want to rank high in Google Search.
Research of the keywords is the first thing you should do when you start working on the search engine optimization of your website.
Keywords are those words that are closest to the content that is on your page. Your page should appear in the list of the results when people type a particular word or words in the Google search bar or another browser.
The knowledge of the keywords that your competitors use will give you a great advantage in SEO ranking.
What is the best way to find out the target keywords of your competitors?
The answer is: check competitors Source Page!
Let’s see that step by step:
- Visit their site and click right click: View page source.
- A new window with the code will open. Click CTRL + F and look for meta keywords.
Apply this easy procedure on every page that interests you.
Make a list of the keywords that you have found after searching for the competition.
Understanding competitors target keywords will give you insights into their success and what are they focusing on.
Type the keywords or phrases found in the HTML code in the search engine and check where your competition is situated in the search results.
Exclusively copying their keywords and strategy is not a good idea, but this keyword research will help you realize what you need to focus on.
You can use some of their ideas, and an even better option is to use the popular words or phrases that they do not use, that is, low competition keywords, which will bring you a better position in SEO rankings.
2. Re-engineer competitors’ backlink building strategies
Link building represents the inclusion of hyperlinks of other relevant websites on your site so that your readers could visit them.
In order to get a backlink from these sites, first and foremost you have to work on your content.
The more sites you mention are popular (but also relevant to your domain), the better your position in the web browsers is.
Today, the “fight” for the SEO rankings has gone too far and it is, therefore, more complicated.
Nevertheless, you can go over this obstacle by taking a step further in the backlink building strategy and by exploring how your competitors do it.
You can visit competitors’ websites regularly and check which websites do they link, or you can make it easier for yourself by using some of the tools that can do that for you.
Use these tools to reverse engineer competitors’ backlink building strategies:
Those tools can discover and check competitors’ backlinks for you.
They have some great features that can help you make your SEO rankings better:
- Comparative analysis
- Keyword research
- Backlink research
- Rank tracking
- Website analysis
Using MonitorBacklinks will save you considerable time because it takes only half an hour per week for backlink monitoring.
When you get the results, take advantage of the time you saved by doing data analysis and by planning your strategy.
It’s enough to type your competitors in the top right corner and it will find information for you.
If you do not know exactly who represents your competition, MonitorBacklinks can suggest those that you should investigate.
Once you have chosen the competitors whose SEO metrics are of interest to you, you will have an insight into all the backlinks that they have previously used, as well as in their ranking when it comes to the keywords that you also use on your own site.
Price: you can start a free trial, paid plans start at $25 per month.
Ahrefs will help you to learn what you need to do to outrank your competitors.
Next, to the main features, it offers 24/5 customer support and also a private Facebook community with SEO specialists and digital marketers, whose insights can help you to better understand how everything works.
Price: they offer a 7-day trial for 7 dollars, paid plans start at $99 per month.
Mangools, besides features already mentioned, has SERPcheker that analyses SERPs for specific locations.
Price: basic package costs $29.90 per month.
After obtaining information provided by these tools, you will know what your competition has done in order to take a certain place in the SEO ranking.
Use those results to improve your own position regarding searches.
Check out the sites that your competitors use for the backlink building strategy and those that match your content, you can now link to your pages.
If you have useful content that you can offer to the sites that you link on your site, contact them and send them a link to your site or post.
This is a great way to earn a backlink from sites that are popular in your niche.
3. Write in-depth comparative analysis page/blog post
Someone would say that comparing yourself with the competition is not always the best thing to do.
We can’t agree with this.
At least, as far as the strategies for better positioning in Internet searches are concerned.
Landing page or blog post about comparing similar products, services, or tools from the same niche can be used very well for promotion purposes.
If you can offer your customers a better service than a competitor, write an objective comparative analysis of your offer and what your competitors are offering.
Tip: Take the opportunity to tag the keyword of the competition, such as Slack for example. When someone types Slack alternatives, it is more likely that you also will appear in search results.
In this way, those who are not satisfied with their services will be able to reach you more easily.
Userpilo has an excellent article on this subject where they bring out feedbacks about five Appcues alternatives.
In these five alternatives, of course, there is also Userpilot itself.
It is important that you don’t only highlight the negative sides of the competition, but that the comparison is objective and realistic.
Bring out all the positive and negative sides of the brands you mention, including your own, as well as the key mutual differences.
Such comparisons can serve really well as guest blog posts too.
Check out these examples too:
Writing such articles is great for those who are still looking for their users, but who can also compete with much more popular competitors.
This way you can draw attention from yourself and easily win those who are not satisfied with the services of your competition.
By using their keywords and quality service, you will succeed in improving your SEO ranking.
4. Monitor competitors’ SEO rankings and keywords
Understanding your competitor’s current SEO situation is very valuable. Finding what keywords are performing great (or bad) for them can help you to optimize your own content marketing campaigns and reach better keyword rankings.
From that reason, monitoring competitors keywords is from crucial importance.
The bottom line
Perhaps this all seems like a lot of effort right now, but be sure it will pay off.
Apply these tips not only to improve your position in Internet browsers but to find out where you stand in regards to the competition.
Brands that do not pay attention to what the others in their niche have been doing can seriously downgrade their business.
Do your research and use tools to help you uncover your competition.
Collect all the information you can and always be a step ahead.