My expertise spans the full spectrum of web development and design. From the initial blueprint of prototyping to the intricate dance of competitive analysis, I lay the foundation of websites that are not just seen but felt. My design philosophy marries aesthetics with functionality, creating digital experiences that are not only visually stunning but also seamless in usability.

Web design is just the beginning. My creative endeavors extend to crafting the quintessential elements that make your brand unforgettable. Whether it’s the distinctiveness of a logo, the visual appeal of banners, or the professionalism of business cards, I weave the essence of your brand into every design. My creations are not just elements; they are the silent ambassadors of your brand.

Each project in my portfolio is a narrative of my journey with my clients, from conception to realization. These are not just projects; they are partnerships, where your vision and my creativity converge to create something extraordinary. I invite you to explore these tales of design, where each pixel, each layout speaks volumes of the dedication and creativity that I bring to the table.

In a world where time is of the essence, my commitment to punctuality stands paramount. I understand the value of your time and the critical importance of deadlines. My №1 goal is not just to meet your expectations but to exceed them, ensuring that your needs are not just met, but done so on time.

In today’s multi-device world, adaptability and cross-browser functionality are key. I specialize in creating responsive designs that ensure your website looks and works flawlessly across all devices and browsers. Whether it’s through the flexibility of WordPress or the precision of custom coding, I ensure your digital presence is ubiquitous and unmatched.

Your digital journey deserves a partner committed to excellence, creativity, and punctuality. Whether you’re envisioning a brand-new website or seeking to breathe new life into an existing digital presence, let’s make that journey together. With Adam Smith, your digital dreams are just a design away.

Absolutely, let’s expand on that profile with a section that emphasizes the process, collaboration, and what makes you unique in the web design and development space.

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A Process Tailored to Your Success

Understanding that each project is unique, I employ a bespoke approach to web design and development. My process is collaborative, transparent, and structured to align closely with your goals and expectations. It begins with a deep dive into your vision, followed by thorough research to carve out a niche in your competitive landscape. Prototyping brings our collaborative ideas to life, setting the stage for a design that’s not only beautiful but functional and goal-oriented. 

I believe that the best results stem from partnership and teamwork. Throughout our project, you’ll find me not just as a service provider, but as a dedicated partner. I keep communication channels open, ensuring that you’re engaged and informed at every phase. Your feedback is not just welcomed; it’s a critical piece of the puzzle, ensuring that the final product truly reflects your vision and exceeds your expectations.

While creativity drives my designs, punctuality and reliability form the backbone of my services. I blend innovative design solutions with time-tested development methodologies to ensure that your project is both cutting-edge and reliable. By staying abreast of the latest trends and technologies, I ensure that your digital presence is not just contemporary but also future-proof.

With the digital landscape constantly evolving, I prioritize adaptive and responsive design principles, ensuring that your website performs seamlessly across all platforms and devices. This approach not only enhances user experience but also boosts your website’s visibility and performance in search engine rankings.

Whether you’re launching a new brand, scaling your business, or aiming to increase your online visibility, I’m here to support your growth every step of the way. By leveraging my skills in web design and development, I help turn your digital aspirations into tangible successes.

Ultimately, my goal is to create websites that do more than just look good; they also work hard for your business. By focusing on user experience, design aesthetics, and conversion optimization, I build websites that attract, engage, and convert your target audience. Let’s harness the power of digital design to grow your brand and your business together.

Technology as a Canvas, Creativity as the Paint

In the digital realm, technology serves as my canvas, and creativity as my paint. I blend the two to create web solutions that not only serve your business needs but also tell your brand’s story in a compelling and visually stunning manner. Each project is a fresh opportunity to innovate, to challenge the status quo, and to deliver something truly unique and impactful.

Your vision is the cornerstone of our project. My role is to empower that vision with my expertise in web design and development, transforming abstract ideas into tangible, effective digital solutions. With a keen understanding of both the art and science of web development, I navigate the complexities of digital creation to deliver a product that aligns perfectly with your expectations.

From the initial concept to the final launch, I ensure a seamless, stress-free process. My project management approach is designed to keep you informed and involved, without overwhelming you with technical jargon or unnecessary complications. I break down the process into clear, manageable stages, providing you with insights and updates at every turn. This journey is not just about the end product; it’s about providing a positive, empowering experience for you as a client.

In today’s digital landscape, performance and scalability are key to a website’s success. I build websites that not only load quickly but also scale with your business. This means incorporating best practices in web development, optimizing for search engines, and ensuring that your site can grow and evolve as your business does. With an eye on the future, I lay a digital foundation that supports your long-term success.

Transform Your Digital Landscape with Adam Smith

In the digital age, your website is more than just a platform; it’s the heartbeat of your brand. Understanding this, I, Adam Smith, am dedicated to crafting digital experiences that not only resonate with your audience but also drive growth and engagement. Ready to elevate your online presence? I’m here to guide you through every step, ensuring that your journey is not just successful but also inspiring.

Every brand has a story, and every story deserves a bespoke platform to shine. With a blend of strategic thinking and creative flair, I tailor my approach to fit your unique needs and objectives. By deeply understanding your brand and your audience, I create websites that are not just visually appealing but also strategically designed to maximize engagement and conversions. Let’s turn your website into your most powerful marketing tool.

Collaboration is at the heart of everything I do. When you choose to work with me, you’re not just getting a web designer; you’re gaining a partner who is invested in your success. I believe in working closely with my clients, combining their insights with my expertise to create something truly exceptional. Through a process of collaborative iteration, we will refine your digital presence until it perfectly encapsulates your brand’s essence.

Leveraging the latest technologies, I ensure that your website is not only cutting-edge but also reliable and user-friendly. From responsive design to fast loading times and SEO-friendly architecture, I incorporate all elements necessary for a successful digital presence. With a keen eye for detail and a passion for perfection, I deliver websites that stand out for their creativity and innovation.

The launch of your website is just the beginning. I’m committed to providing ongoing support to ensure your digital presence continues to thrive. From updates and optimizations to new features and functionalities, I’m here to support your growth every step of the way. With Adam Smith by your side, you can rest assured that your website will continue to evolve with your business.

Elevating your digital presence is an exciting journey, and I’m here to make the process as smooth and successful as possible. With a focus on customization, collaboration, and cutting-edge technology, I’m ready to transform your digital dreams into reality. Contact Adam Smith today, and let’s embark on this creative journey together. Together, we will build something not just amazing, but transformative for your brand.

The post Where Creativity Meets Functionality in Web Design appeared first on Adam Smith.

For you to consider and inspire, we prepared this post containing the crucial technologies you should pay attention to in 2023.

1. PWA or Progressive Web Applications

This latest technology brings website surfing forward to native applications by providing a functionality (e.g., push notifications, online access, etc.) earlier available only in native solutions. 

PWA samples: Twitter and Alaska Airlines

Why is it important? Industrial stats mention that in 2021 American adults used their phones for almost 3 hours a day. This index mark is predicted to reach 4 hours 23 minutes by 2023 year-end. Such statistical data shows that mobile devices are prevalent, and you should implement PWA to make your site more comfortable and attractive for people. 

The below illustration will tell about world-class companies that have already integrated PWA into their business and benefited from it. 

PWA usage examples by various companies, and obtained benefits

To achieve the same level of impact as the mentioned above businesses, it is crucial to select renowned technologies such as React, Angular, or Lit when developing your progressive web app (PWA). PWAs offer the advantage of shorter development cycles compared to native Android or iOS apps, although the precise timelines will vary based on the complexity of your project.

PWA implementation also brings the following advantages to businesses’ flows:

• Boosting the brand awareness
• Saving money for promotional campaigns
• Contacting the clients and informing them about company events, discounts, etc.

2. AMP or Accelerated Mobile Pages 

Such a trend was announced by Google in 2015. Its essence was to develop a site that’ll load immediately (AMP loading time equals 2 seconds compared to 22 seconds for ordinary websites) and work seamlessly. 

AMP landing page loading compared to the regular one

The AMPs were extremely popular for catalog websites, media outlets, and lightweight site versions. This technology could help them obtain higher positions in search results and boost their sites’ visibility.

However, the AMP meaning has rapidly changed after the summer of 2021. The ranking algorithms have also been modified to consider other aspects of displaying search results. 

3. Responsive Website Design

Responsive website design was developed years ago, but it is still popular today, along with trends like PWA or AMP. 

Google has prioritized mobile-first indexing as a response to the customers’ strong inclination towards mobile gadgets. In today’s web development landscape, optimizing websites for mobile devices is crucial for achieving better rankings on search engine result pages (SERPs), resulting in increased visibility and broader audience reach.

Use example: Slack responsive design on different gadgets

If you integrate responsive website technology into your web solution, you may use tools such as Bootstrap, Imagify, or Webflow. But keep in mind some tips to make your technology application better:

• Arranging essential information on your website in a straightforward manner is vital.
• Make sure to incorporate smart scrolling functionality on your homepage.
• Standardize dark mode to conserve smartphone battery life and alleviate eye strain.

4. Voice Search Optimization

Nowadays, voice search assistants are experiencing a surge in popularity within web development. People use them for practical purposes, such as setting reminders for important events and dates and for entertainment. Juniper Research predicts that by 2023, approximately 55% of household devices will feature integrated voice assistants. Consequently, this technology will continue to gain immense popularity in the coming year. Hence, it is crucial to swiftly incorporate voice search assistants into your SEO and company strategy.

The best voice search assistants to integrate in 2023

So, how to implement it correctly? One way to get started is by exploring the Web Speech API through an informative tutorial. This powerful API comprises two essential components: voice recognition and synthesis. By leveraging speech recognition, you can effectively analyze spoken content and provide accurate responses to queries. On the contrary, the text-to-speech synthesis algorithm facilitates the conversion of written scripts into easily understandable audio. Embrace the potential of the Web Speech API to unlock the world of seamless voice interactions.

5. API-First Development 

Developing a new web solution, you should care about its connectivity with third-party services. API-first development will help you with it. 

API-first development scheme

Let’s know more about API-first development compared to the traditional approach to building software. Such a conventional approach means a web solution is created first, then the team is occupied with API creation. At this time, workflow is performed consequently (the designers build the product’s interface, and the rest of the team waits, etc.). 

The API-first strategy assumes that the API has already been created and each team member simultaneously performs their tasks. You may use API Blueprint or Swagger tools to integrate this strategy into your development workflow.

6. Push Notifications

Push notifications are individualized reminders sent to end customers via web applications. They may be accessed without registering or providing personal information such as an email address, login, or password. 

Among the different functions push notifications can perform are the following:

• Users’ attraction (by sharing info connected to your company’s activities)
• Showing real-time updates (e.g., notifications about the current weather state)
• The existing clients’ engagement, finding new ones, etc.

You can use various technologies and tools to integrate push messaging into your web product (e.g., PushBots, VWO Engage, or OneSignal). Push notifications will be a good reason to make customers frequently open your app.

7. AI-Based Chatbots

Many companies operate in different time zones and have offices in numerous areas or continents. This complicates good customer service and raises operational costs. Moreover, the clients need 24-hour assistance to answer their business questions. 

AI- and ML-based chatbots are considered an excellent long-term investments for this purpose. They may reply to commonly asked requests, connect with the right human customer service representative, or process orders. 

Based on extensive analysis and surveys on cutting-edge website development technologies, chatbot creation is rapidly advancing, primarily driven by its undeniable advantages like streamlined purchasing procedures and personalized service offerings. Juniper Research forecasts a staggering market valuation of $110 billion for the chatbot industry by 2023.

How to integrate a chatbot into the web solution? Bot builders like Microsoft Bot Framework, Wit.ai, and Dialogflow will help you. After a development flow is finished, you should teach your bot to act like a human in modeling sentences and perceiving voiced and written requests. 

8. Motion AI

This tool is excellent for attracting users with visually appealing animations. It can gently animate design components and allow developers to experiment independently. 

Motion AI functionality in use

You can hire website developers to work on your project, and they can help you integrate Motion AI with any JS framework to make your web product more interactive. Examples of such scenarios are confirming non-reversible site activities, greeting new customers with an attractive welcome message, or upgrading content.

9. No-Code and Low-Code Development

Customers can build software solutions by utilizing a platform offering low-code or no-code capabilities, diverse design templates, and pre-existing code blocks. This significantly reduces the amount of time typically spent on manually creating software.

Though these two new web technologies appear similar initially, they have some differences, a few of which will be considered below.

Various levels of user proficiency. Possessing programming skills and knowledge to utilize cutting-edge web development technologies like no-code is unnecessary. However, professional programmers can gain advantages from low-code technology.

Different goals. Low code enables the creation of widely sought-after programs accessible to all. Conversely, no-code platforms are ideal for developing solutions tailored to business requirements.

Different interface development logic. No-code platforms rely on a drag-and-drop sense for design creation, whereas low-code platforms adhere to the same building paradigm as high-code solutions.

10. Dark-Mode implementation

Technologies also have to take care of people’s overall well-being. Dark mode stands as a remarkable testament to such a thoughtful design. This user interface feature, available on smartphones and laptops, allows users to peruse content displayed in light-colored text against a dark background. 

Twitter and YouTube dark mode samples

Dark mode offers its own set of advantages, which we’ll go through below: 

• It reduces “blue light,” which is harmful to eyesight.
• Eye strain and dryness can be minimized.
• The dark mode requires less energy, which may help save and prolong battery life 

Wrapping Up

If you want to stay ahead in the constantly expanding software market, it is crucial to continually remain informed about the latest web development trends and upgrade the tools and technologies you employ. By doing so, you can create modern and advantageous solutions that will not only keep you competitive but also cater to the evolving needs of users. To achieve these goals, it is highly recommended to collaborate with a proficient software development team.

The post The Essential Web-Building Trends Every Stakeholder Should Consider appeared first on Adam Smith.

Before launching the shopping website building, let’s get deeper into the creation method, building tips, and so on.

Considerations for Building Your Marketplace Platform

Every strong market idea must be tailored to the demands of a certain market in order to be successful. Before turning a concept into a finished product, it’s critical to assess the size of the market as well as the below factors that contribute to the market’s expansion:

• Internet shopping’s accessibility
• The change of purchasing habits
• The widespread use of AI
• Offline shopping sphere instability

Advantages of Developing a Marketplace Website

Due to its great potential and wealthy market, the marketplace business model is rising in popularity among companies today. The list below includes the additional major advantages of opening an online store.

Monetary benefits. You may constantly work to solve bugs and make enhancements while still turning a profit.

Opinion-based quality. Provide consumers with extra functionality so they can evaluate the item they buy on their own.

Purchasing speed and comfortability. It may attract both customers and retailers to your platform.

Making a Web Store

You should follow the below steps to create ecommerce website:

Research Conducting

Before figuring out whether there is a market for the product you want to offer, create a value proposition for your target customers. Your app should address their genuine issue.

Testing Your Marketplace Concept

Now is the time to put your internet marketplace concept to the test. Even while this type of study takes time, it pays off by preventing some of the most frequent mistakes.

Planning Stage

The planning stage serves as the foundation for a successful project delivery. It is handled differently by each IT vendor. Typically, it contains the actions depicted in the figure, which are as follows:

Marketplace Site Development

Build a prototype and test your concept. A prototype (a basic graphic model) is an excellent approach to proving your concept, attracting early consumers, and obtaining first financing. However, since creating a prototype necessitates a certain set of expertise, it is preferable to collaborate with an experienced web development firm.

Prepare a project specification. It will contain precise details about your product to resolve all the misconceptions that appeared.

Build a purchasing site MVP. It lets you verify your marketplace concept and shorten your time to market with minimal expenditure.

You may also add additional functionality to your web product. Such features as price comparison, sharing to social media, search engines, or gift certificates would be appreciated by buyers. Sellers could be interested in functionality like product management or consumer behavior statistics.

Then, test the system to identify and fix bugs before launching your marketplace website. Finally, make sure you have a marketing strategy in place for your new service promotion.

Essential Elements of a Marketplace Site to Create

Building an Amazon- or eBay-like purchasing site, pay attention to the following details:

• A web hosting account is a place to store all your marketplace files.
• Domain title is your site’s address connected to it. Creating it, make it short and brand-associated.
• Content Management System lets users customize the marketplace site’s interface.
• SSL Certificate improves the data protection of your commercial platform, being used every time the info is sent between a shopping resource and a server.

A Project Team to Build a Marketplace Site

The following individuals must to be on the IT team creating your peer-to-peer Internet store:

• A project manager (PM). It’s a specialist effectively planning and controlling your project flow.
• Web developers. These team players specialize in coding web products’ front-end and back-end.
• UI/UX designers answer for attractive design and operational convenience for every customer.
• Quality assurance engineers ensure that the digital product is bug-free and complies with international requirements.

An Online Store Building Price

Let’s talk about the estimated financial resources required in 2023 for creating an online market. Depending on the service providers you select and the list of site capabilities, the cost to build online marketplace might roughly range from $30,000 to $200,000.

The expenses on the project are defined by the amount of production and non-production time required to implement the product’s features (engaging both back-end and front-end development services).

How to Ensure the Success of Your Web Platform for Retail

First off, create a merchant base, which will contain the sellers ready to offer their articles or services. Communicate with them to convince them that your online store would become their constant income source. To find such sellers, monitor the online forums or social network communities and then contact the most active members of the viewed communities.

Then, develop platform loyalty beforehand by working with potential buyers in advance. In order to accomplish so successfully, you may mention your product in relevant groups or forums, or if none are available, you can even start your own blog. You may also get in touch with the key opinion leaders in your target market and designate them as your initial brand ambassadors.

TOP-5 Shopping Sites For Your Inspiration

Amazon is a well-known online retailer. Reaching Amazon’s 100 million Prime members is the key advantage of selling there.

eBay possesses significant market share. This marketplace collects two different types of fees: an insertion fee and a final value price. There are no additional costs for commissions or first installs.

Walmart can offer you sign up for affiliate programs, allowing you to earn money from sales made after sending clients to the site. Setups, monthly, and yearly usage are all free of charge on the site. To start selling on Walmart, you must first receive an invitation.

Etsy is an online community where members can speak, share their experiences, and support one another. The marketplace draws in creative individuals (both amateurs and professionals) by allowing them to share their works with the world and lets buyers and artists communicate individually.

Taobao is a Chinese marketplace that doesn’t charge for transactions, but it does charge merchants for SEO-style marketing.

The Bottom Line

Applying for a collaboration with a qualified IT vendor will simplify your online marketplace creation. IT professionals with the required experience in e-commerce will give you accurate project estimates, address all of your worries, and work with you to develop a cutting-edge and prosperous web resource for retail.

The post Developing a Marketplace Website in 2023: Core Functionality, Approximate Costs, and More appeared first on Adam Smith.

Before ordering a website design, we are faced with a choice among a lot of very trendy, cool and necessary design tricks. Take for example the QR codes. Despite the good concept, they fail in their implementation. Just think: in order to read a QR-code a person has to download an additional application first (and only a completely strange person will install such an application beforehand). That is a person, a potential client has to make an additional and absolutely unnecessary for him action. That’s why we summarize: QR codes are senseless.

Theoretically safe solutions like flat design, non-standard navigation and carousel sliders are not any better. Yes, they are fun to experiment with, but when you start web site design, in the wrong hands, they will do more harm than good.In this case, these are perfect examples of how herd mentality can reduce conversions to zero. Let’s talk about why this happens and what to do to avoid it.

Let’s recap the main parameters that we influence with web design

1. User experience: creating a user-friendly and intuitive interface that is easy to navigate.
2. Visual design: creating a colorful and attractive appearance that captures the attention of visitors.
3. Adaptability: website design should be adaptable to different screen resolutions and devices.
4. Load Optimization: creating a site with a minimum amount of resources so that it loads quickly.
5. Accessibility: creating a site that is accessible to all users

Flat design strikes back

Parallax in web design is like Andre Nozick in fashion. That is, if you don’t go overboard with its use, things will look as aesthetically pleasing, accessible and comfortable as possible. And the site will gain graceful depth and layering. But who can use it reasonably?

While parallax can hurt here and there, it can’t definitively kill a site. There are worse things to worry about.

Take, for example, a massive trend of the past few years – a flat design. His goal is beautiful: the maximum ease for the user. And the concept works, to a certain extent… So that a person could intuitively, without thinking to find the necessary information (which is perfectly realized in the design of the best user interfaces), the location of this information should be obvious. All seemingly simple.

But sometimes flat design is so simplistic that it becomes problematic. For example, when no form fields are labeled for data entry, or when shadows, colors and borders are completely removed. As a result, users simply can’t see the key elements of the site, which, in fact, were specifically created to bring you revenue.

Site design should not only be as aesthetically pleasing as possible, it should tell the user what to do next and where to do it. Flat design itself is good, the only problem may be how you implement it.

For convenience, we will give you an example of the application of flat design, which has not lost its primary function of simplicity, and in modern interactive methods tells the visitor what and how he should do.

Another reason for the decline in conversions is the design of simple text links.

After all, a link is an element that (a) is a navigation tool and (b) precedes a conversion. That is, obviously, the link must attract attention and match the user’s perennial association with the link. Simply put, it should be blue. And preferably with an underline. Yes, it sounds trivial, but that’s the way things are. And these examples are just flowers. The berries will be ahead!

The architecture of the site – not the main thing

Information architecture is a fancy term that allows consultants to charge more money because they look smarter, it explains how a website organizes information. That is, it is a logical organization of information in categories and blocks; the relationship of information blocks; prescribed path by which the user, moving from one block to another, will get to his destination.

In theory, the various menus and page navigation should help in this. But in practice, in the presence of multi-level or fuzzy navigation, it leads to the fact that people in droves leave the site before reaching the necessary information. This is confirmed by 100,000 usability studies conducted by UserTesting.com.

If you want to order a website design, check out Amazon. It serves as an exemplary example of proper navigation because it offers large pop-up sections to avoid complicated multi-level navigation. You can see options for all possible actions at once, and you don’t have to go back to your starting point a hundred times to find the information you need.

It is necessary to observe a clear, understandable hierarchy of the site, so that the user intuitively and immediately understand what is primary and what is secondary. This can help navigational icons, especially if we are talking about non-standard terminology or too complicated names of categories.

Of course, this will only delay the full exodus of visitors from your site. If you look at the situation more broadly, in this case, you’re a company that doesn’t understand its customers at all. Therefore, you need to change your approach.

If you doubt something – do it in a standard way. Or better yet, use trigger words to make sure you are understood.

Regardless of whether you want to order the site design, try to keep the flat hierarchy of the site, so that the visitor in just a few clicks can make all the necessary actions. Information should not be buried under layers of redundant categories and blocks, everything should lie on the surface.

In addition to high conversions, this approach will always help SEO: a better site organization means more visitors will come to the site, more visitors will perform the necessary actions, and, as a result, the conversion grows. It’s like a synergy. And here we get to our favorite callus. Something that makes the blood run cold.

There he is, the elephant in the room: the long merry-go-rounds.

Carousels: herd mentality in action.

B2B companies love them. A simple analysis conducted by Search Engine Land showed that carousels are already on the homepage of 18 out of 30 companies’ sites (from various spheres of activity). And that’s despite the fact that they’re killing usability, conversions and speed.

Why are they so bad? Let’s explain.

Information for beginners: people don’t use them. Take the results of the same Search Engine Land study:

That is, in any case, the click-through rate for carousel is less than 1%. And this is often due to the fact that people perceive carousel as banner ads and completely ignore it.

And not only that no one clicks on the carousel, it has a lot of other disadvantages. It usually displays incorrectly on mobile devices. It’s bad for SEO because it has no static content, it doesn’t use titles correctly, it overloads and slows down the site with high resolution images, and it carries very little information using outdated technology.

So why use it at all?

For reasons of compromise, which in this situation dooms you to a life without conversions. As with flat design, carousels aren’t bad in and of themselves. What can be bad is its purpose. More often than not, a carousel is a reflection of the multiple selves of its initiators. It is like a herd of hippos, where each tries to outshout the other. As a result, merry-go-rounds appear out of place. When you want to please everyone, everyone loses. Designers lose because their ideal vision of the site does not coincide with the result.

Customers lose because what they wanted to order is a website design that matches their goals, but no one will hear them anyway. Their selfishness makes the site uncomfortable for visitors, and this consequently reduces conversions and reduces revenue.

Conclusion

In offline and print, design is static and passive. It is an object of art. But online works differently. It is interactive in nature, with form and function at its core. It is utilitarian.

Any trend in web design, be it parallax, flat design or navigation structure, can revitalize (or kill) your site. And there are elements that not only “blur” your message, but also work against it (like the carousel).

And here we have two pieces of news for you: the good and the bad.

The bad news is that design never stops. And the good news is that design never stops. You just can’t fail if you spot problems in time and fix them right away.

The post Web design trends and conversion appeared first on Adam Smith.

How to calculate site conversion

Conversion is the percentage of visitors to the site that completed the target action (leads). The formula for calculating this: the number of leads divided by the total number of visitors to the resource. The indicator will show how effectively the site performs its tasks.

The following analytics tools are used for the calculation: Yandex.Metrika and Google Analytics. To work with them, you need to install the counters on your site and select the necessary goals of the 4 categories in the cabinet of the tool. For example, for the counter of Metrika it will be: event, viewing depth, duration of visit and steps that the user makes for the action.

What is a good conversion, does it depend on business?

A good conversion rate is one that returns the investment in the site. And ideally, certain types of pages can give a conversion rate of 30-70% (like the example site https://door-repair-toronto.ca/) They are called multi-quizzes. This is not just a quiz (online survey), it is a quiz site, with elaborate animations and pictures. A kind of gamification. If you work out the semantics and ask for the exact page with the exact offer, the response rate becomes high. To achieve a 70% conversion rate, you need “stars,” trending, audience temperature (usually a hot audience) and sentence accuracy

What are the most important design elements for conversions? What does the user pay most attention to?

The most important element is having the right CTA-button. Its size, location and content determine whether or not a conversion action will happen.

To find the most effective version of the button, Renata advises conducting A/B testing and looking at the results: “Play with fonts, hover effects, sizes, and call-to-action texts. The logical conclusion to working on the CTA-button will be the right content of the form that opens: it should be simple and straightforward. It’s important to strike a balance between the convenience of filling it out for the visitor and the value of the information received for the site owner

What is the optimal number of colors and fonts for a good site?

The color scheme is able to cause the user the right emotions: confidence, joy, energy or relaxation.

For example, red provokes a person to take an urgent action, with moderate use will help increase sales. It can be used for headlines and CTA-buttons on websites of online stores, aggregators for booking accommodation and buying airline tickets.

• Blue creates a feeling of stability and reliability and reduces anxiety. That’s why it’s great for medical, financial and insurance company websites.
• Green is traditionally associated with the environment and health. It makes sense that it should be used on sites of medical centers and laboratories, in niches of natural products and organic cosmetics.
• Orange is positively perceived by people and does not cause a sense of urgency, unlike red. Orange stands out against most colors, it is optimal to use for the target buttons.

What icons, photos and videos should be on the conversion site?

Let the icons be in the same style: single-color or colored.If you don’t have a designer, a large collection of free icons can be found on the Flaticon website.

Free icons on Flaticon

Do not take template images, they are boring and uninteresting to the user. Pictures should evoke positive associations and be of high quality.

Baymard research showed that 56% of visitors when they go to the product page first pay attention to the photos.

If necessary, get quality photos from free stock photos:

• Pexels
• Unsplash
• StockSnap
• Little Visuals
• Gratisography
• Kaboompics
• Picjumbo

“Grip hooks” on a website: are they a must?

Yes, if you want a good return on your site. Grip hooks include forms and widgets:

• A pop-up form with a callback;
• A subscription to a useful newsletter or information about promotions;
• an offer to get a discount in exchange for a mail
• online consultant window;
• online calculator;
• application form;
• countdown timer.

Conclusions

1. Remember about the negative space. Its task is to emphasize the important things: the offerer and the CTA-button.
2. The more information about the product (quality photos and videos, reviews), the more trustworthy it is.
3. If possible, add a calculator or online survey to the site with a contact form at the end. They’re great for increasing conversions.
4. Less is better: use no more than 3 fonts and up to 3-5 colors on the site. Icons should be in the same style.
5. Don’t forget about social proof (certificates and diplomas), as well as capture hooks (application and callback forms, newsletter subscription box, online chat with a consultant).
6. Track website conversion using analytics tools: Yandex.Metrics and Google Analytics.
7. Use the results of statistics to test different offers and buttons, fonts and backgrounds.
8. The site should be convenient for the visitor and solve his task.

The post What design elements increase website conversion: examples and expert advice appeared first on Adam Smith.

– What are the key factors that you need from a web development outsourcing service?

– What are the pros and cons of each type of outsourcing service?

– How do you know if your business needs a full stack or just front end work?

The key factors that you need from a web development outsourcing service include:

– Cost – This factor is crucial for every business. You will want to find a company that offers competitive rates. You should also make sure that they have an up-to-date portfolio of work.

– Quality – A good quality means not only having high standards but having a team with experience in various fields such as design, coding, and marketing. It also means having someone on staff who can provide support when problems arise. Lastly, it means having people who have been responsible for successful projects

Outsourcing web development services is a good option for business owners who are looking for an affordable way to build their website.

The first step to choosing the right web development outsourcing service for your business is to find out what you want from the service. For example, if you want a full-service website and app with all of the bells and whistles, then you will need a platform that offers that kind of service. If you are just looking for basic functionality with a limited budget, then go with a platform that offers more affordable packages.

Finding the right web development outsourcing service can be difficult because there are many factors to consider when making this decision. With so many options available, it may be helpful to speak with other companies who have used similar services in order to form your own opinion on which one would work best for your business needs.

It is important to work with the right web development outsourcing service. There are many factors that you should consider before choosing a company to work with.

When it comes to choosing the right web development outsourcing service, there are a few factors that you should consider. One of the most important factors is how qualified the company is. It is also important that they have experience in what they do and have good references for their previous clients.

Some of the other things you should look for in a web development outsourcing service include their pricing model, their team size and experience, and how long they have been in business for.

There are many outsourcing services that offer web development services. But with so many options, it can be difficult to choose the right one for your business.

Here are some questions you should ask yourself before choosing a web development outsourcing service:

– What are the rates?  What is the typical length of a project?

– How long have they been in business?

– Do they have a portfolio of work that I can see?

– How do they communicate with their clients?

Web development outsourcing is a vital part of any business. It is important to find the right outsourcing service that meets your needs and budget.

This article will help you understand what to look for in a web development outsourcing service, how to choose the right one, and how it can benefit your business.

Outsourcing is an attractive option for businesses because it allows them to focus on their core competencies while outsourcing other tasks. Outsourcing provides many benefits such as cost-saving, enhanced productivity, and improved quality of work.

When you are looking for a web development outsourcing company, you need to make sure that they have the right skills, experience and expertise.

There are many factors to consider before choosing a web development outsourcing service. Some of these factors include the expertise of the team, services offered by the service, cost and quality. You also need to consider whether or not your business needs a full-time web developer or one just for short-term projects.

When choosing a service, it is important to ask yourself if you want someone who is experienced in what you are looking for. If so then look up their portfolio and see if it fits your needs as well as their experience level.

Web Development Outsourcing is a service that allows companies to focus on their core business while outsourcing the development of their web-based products.

The post How to Choose the Right Web Development Outsourcing Service for Your Business appeared first on Adam Smith.

Math homework is also essential for students for several reasons. It helps them develop critical thinking and problem-solving skills and allows them to practice and reinforce the concepts they are learning in class. So, let’s discuss how web design and math are connected and why the math assignment can help you.

How Math Homework Can Help Me in Future?

Designing a website is not just about making it look good. To create a successful website, you need to have a good understanding of various aspects of web design, including layout, color theory, typography, and of course, mathematics.

You might be wondering how math could help you with web development. However, math is a vital tool for web designers. Here are some ways how math can help web designers in the future:

• Understanding ratios

When you look at a website, the layout is one of the first things that catch your eye. A good designer will always use multiple columns to give their site a balanced feel rather than one big block of text with no space between elements. It is known as an element of ratio in design. For example, if you have two elements side by side, such as a header and body content, you can divide the header’s width by the body content’s width so that both elements are equally spaced out.

• Understanding angles

Another important aspect of web design is the layout of buttons and other interactive elements such as sliders and pop-ups. For example, if you have a button that says “Submit” and want users to click it, it needs to be placed at an angle that makes sense to users. The button should always be placed where a user’s thumb can easily reach it. This is why the angle of usability is so important for designers.

• Understanding grids and proportions

When designing any type of media, from print to web, you need to ensure that your design fits within the confines of the medium it is displayed. For example, websites are typically viewed on monitors between 10 and 24 inches wide. So, it is essential for designers to use grids and proportions when designing their websites so that the elements can scale appropriately without leaving any empty spaces between them.

What You Should to Know if Want to Do Math Homework by Yourself?

If you’re struggling with math homework, you’re not alone. Millions of students worldwide struggle with math, and it’s often one of the most dreaded subjects in school. Here are some tips you should know before doing homework by yourself:

• Start with the basics. Make sure you understand the basic concepts before moving on to the more complicated stuff. Look for ways to relate the new material with things you already know and understand.
• Get help when you need it. If you’re struggling and feel like you need extra help, don’t be afraid to ask for help with math homework from a teacher or find a tutor. It’s better to get the help you need now than struggle through all your homework, feeling frustrated and confused.
• Practice, practice, practice. The best way to learn something is by doing it over and over again. Even if it’s boring, practice will help you build your skills to succeed with the math assignment.

Remember, there’s no need to struggle alone. If you’re struggling with math and feel like there’s no way out, know that resources are available to help. Ask your teacher for a tutor, or look online for free tutoring services in your area.

What’s the Need for Online Math Homework Help?

There are many reasons why students might seek out online math homework help. Maybe they’re struggling with a particular concept and need some extra guidance. Or maybe they’re just looking for a more efficient way to get their homework done.

• More guidance and understanding of the material

One of the biggest reasons students look for math homework help online is because they need more guidance on understanding a particular concept or skill set. It can help if students are struggling with a topic but don’t want to ask for help from their teacher because they feel it will reflect poorly on them. Online resources allow students to get the help they need without feeling as though they are being judged.

• The more convenient and efficient way to get work done

Another reason students look for online math homework help is that it’s a more convenient and efficient way to get work done. With traditional homework assignments, students have to complete them at home on their own. It can be challenging if you have a large amount of math homework each night or your child has other extracurricular activities that take up much of their time. Online homework help provides a convenient and efficient way for your child to complete the work on time.

• More academic support for struggling students

Finally, one of the top reasons students seek out online math assignment help is because it’s a great resource for struggling students. If you have difficulty with a particular subject or concept, this can be an excellent opportunity to receive additional academic support. Online resources are designed to help students better understand the material and find ways to finish their homework more efficiently.

I Need Help With Math Homework! Who Can Help Me?

If you’re struggling with math homework, you’re not alone. Many students find math to be a complex subject. However, there is help available. Mathagogy.com is the best math assignment help website that can help you with your math homework.

They can provide you with high-quality finished homework till the deadline you set up. It is because their platform has experts in all areas of math who are skilled at helping students to understand even the most difficult concepts. So if you’re having trouble with math homework, be sure to check out Mathagogy.com.

The post Web Design for Students and Why Math Homework Is Important for Them? appeared first on Adam Smith.

There are a few trends in logo design that you should know about:

• Geometric shapes. Geometric designs are on the rise, because they’re easy to recognize and can be adapted to fit any industry. This is great news for you if your client has a modern business.
• Negative space. Negative space is when something is removed from an image rather than adding more elements (which happens often in logos). This can create an impression of simplicity, minimalism and elegance — and it’s also timeless!
• Vibrant colors. You’ll see bright primary colors used alongside each other as well as black and white, which makes for a striking combination that works well for any type of company or brand identity project you might have in mind for 2019 (or beyond). It’s important not only that your client’s logo looks good now but also that it will still look good ten years from now — so try out new things but don’t forget about classic colors like reds, blues and whites too!

Geometric

Geometric shapes are an easy-to-read way to communicate a sense of order and structure. They’re also versatile; you can scale them down to a small size, or blow them up for a bigger impact. Geometric shapes can be used to create a sense of sophistication, as well; some common examples include the triangle (which represents stability), the square (which represents strength), and the circle/oval that symbolizes unity.

The trend towards geometric logo design is especially apparent in industries where precision is important — like healthcare, financial services, and technology — but it’s also popular with restaurants and retailers looking to convey modernity or simplicity in their branding.

Negative Space

Negative space is the part of a letter or symbol that is not occupied by an object. It’s also referred to as “empty space.” In logo design, negative space can be used in two ways: to highlight certain aspects of your logo, and to create balance between different elements within your design.

For instance, you could use negative space within your logo to separate parts of it — like creating a shape with positive areas and negative areas (see below). Or you might use negative space to break up objects into different sections, as demonstrated by this triangle logo made with two overlapping triangles (see below).

Vibrant Colors

Color is one of the most important aspects of a logo. It can be used to convey a message, reflect the brand’s personality, or even communicate its mission and goals. Color is also very important because it helps your audience connect with your brand on an emotional level.

Color psychology has been studied for many years and there are plenty of articles out there explaining how colors affect us psychologically. In general, warm colors like reds and yellows are associated with energy (think stoplights), while cool colors like blues or greens are associated with calmness (think ocean). You can use these associations as inspiration when choosing which color scheme to use in your logo design!

Gradients

Gradients are a type of color blend that creates a sense of depth and dimension. Gradients are used to create backgrounds, text, logos, and web design elements.

Most gradients start at an initial color, then blend into another color using gradual tones. The result is a smooth transition between two colors (sometimes more than two) that gives your design a soft look rather than sharp edges or harsh contrasts.

You can make gradient backgrounds with any paint tool in Photoshop or Illustrator (or even GIMP). There are many ways to do this: you could use the Gradient tool in Photoshop CS5+; use Pattern Overlay Layer Style in Photoshop CS5+; or create your own custom shape layer with Layer Styles applied so it looks like one big gradient shape!

Distressed Fonts

• Distressed fonts are bold and strong, making them perfect for brands that want to convey strength and power. Use this type of font if your business is more serious, like a law firm or financial institution.
• The distressed look may seem too hipster for some companies, so use it with caution. It’s okay to be edgy as long as your brand has a strong identity already in place.

Conclusion

If you have any questions about how these logos can be used in your own brand, reach out to us today!

The post Top Logo Design Trends appeared first on Adam Smith.

Crypto Gambling

In the past few years, we’ve seen some interesting trends emerge on the design front. Minimalism, golden and neon colors, coins and 3D graphics are some examples of new visual styles that have taken off within the crypto gambling industry. This can be attributed to the fact that it’s an emerging market; there has been a lot of experimentation with different styles as crypto gambling brands try to find what resonates most with their customers. 

We also tend to see a lot of references to the financial world and money, even if this is not about money but about cryptocurrencies. The icons of money, dollar bills, credit cards or golden coins will always be attractive for designers, after all.

Crypto Banking

Cryptocurrency is a new asset class that requires a new way of thinking about design. We have all heard the stories of people who bought cryptocurrency in 2010 and became millionaires overnight. Cryptocurrency has been touted as an investment strategy, with wild price fluctuations in recent years making it clear that this is not just an online hobbyist’s currency or a technology experiment; it is an emerging financial system that can affect many aspects of our lives, from the way we buy goods to how we receive payments for services rendered. 

A key part of this ecosystem is design — the look and feel of exchanges, wallets and applications related to trading cryptocurrency (often referred to as “wallets”). Digital designers are essential players in building tools which help users interact with digital assets securely and efficiently.

Healthcare Industry

It looks like the crypto-industry is open to all kinds of experiments. The number of creative design trends on the market is proof of this. It is interesting what crypto businesses are up to and how they want to present themselves to the world.

The industry has enhanced medical records’ privacy, safety, and interoperability with the help of blockchain technology. We expect more companies to follow suit as they decentralize their operations in 2022.

The crypto industry design is currently inspired by minimalism, futurism, utilitarianism and money-oriented schemes. To grow the cryptocurrency market, abstract and semi-abstract visuals are now widely used by different healthcare organizations.

What Is Blockchain?

In addition to the emerging trends in design, blockchain technology has been another major focus of digital designers. Blockchain is an open-source ledger system that records transactions between two parties efficiently and permanently (as opposed to traditional transaction methods like checks or credit cards). Blockchains are often used as foundations for cryptocurrencies such as Bitcoin and Ethereum; they’re also used by many other industries such as supply chain management and real estate investing.

The blockchain is a distributed database that uses a consensus mechanism to store and transfer data. It is, in the simplest terms, a digital ledger of transactions. Each transaction has two parts: one or more inputs and one output (also known as an “output”). The input represents money coming into the system (whether it was earned through mining or given to someone else), while the output represents money being sent out with some amount of value attached.

This process can be repeated as many times as necessary until you reach your desired amount of cryptocurrency stored on your wallet or exchange account. Once this happens, it’s time for you to move on from mining cryptocurrency using high-powered graphics cards!

Bitcoin

Bitcoin, created in 2009, was the first decentralized cryptocurrency. It has since inspired many imitators and competitors such as Ethereum and Ripple (XRP). The design community has recognized the importance of blockchain technology and its applications beyond cryptocurrencies such as Bitcoin and Ethereum.

Current Trends in Design: Minimalism, Futurism, Neon Blue, 3D

The main trend is flat design, minimalism and the large amount of information in the interface leads the user to make decisions faster. Traditional graphic elements appear more often, bright colors like neon blue or golden aren’t unusual, and a great deal of attention is paid to usability and navigation. There are lots of 3D effects, animation and gradients in the interfaces.

Bottom Line

The design community has recognized the importance of blockchain, cryptocurrency and its applications. Designers are constantly exploring how to make blockchain more accessible and user-friendly, while still maintaining its core values: decentralization and transparency. In the last few years, there has been an increase in initiatives focused on improving cryptocurrency usability. 

For instance, crypto casinos like Winorama now offer users a seamless experience when depositing or withdrawing digital assets on their platforms. This kind of usability improvement is just one way that designers are helping shape this emerging market.

That being said, the crypto industry enjoys its freedom of flexibility and creativity. After all, everything may change overnight in this business. What is the in-thing today may never see the light of day tomorrow. The key for a designer is to understand what type of product he/she creates for and how it is going to look like in 3 months, 6 months or a year. One thing we can say for sure is that in this design industry you need to be as flexible as you can and always ready to adapt yourself to new trends.

The post Crypto Industry Design Trends in 2022 appeared first on Adam Smith.

But designing a logo is not as easy as it looks. It takes time, effort, and creative talent to create a truly great logo. If you don’t have the design skills or the time to create a logo yourself, then you should consider hiring a professional logo designer.

 Benefits to hiring a professional logo designer

 1. They will take the time to understand your business. In order to create an effective logo, the designer needs to understand the nature of your business and what you hope to achieve with your brand.

 2. They have the abilities and experience to make a high-quality symbol. A proficient logo designer will have the training and experience needed to make a logo that’s both outwardly engaging and compelling for your trade.

 3. They can help you create a steady brand personality. A professional logo originator can assist you make a visual dialect for your brand that can be utilized over all of your showcasing materials, from your site to your social media channels.

 4. They can spare you time and bother. Attempting to design a logo yourself can be a time-consuming and disappointing handle. Contracting a proficient logo architect liberates up your time so simply can center on running your business.

 5. They offer a money-back guarantee. Many professional logo designers offer a money-back satisfaction guarantee, so you can be sure that you’re happy with the final product.

If you’re ready to hire a professional logo designer for your business, then check out some of the top platforms to find talented freelancers:

Toptal

Toptal is a network of the top 3% of freelance designers from around the world. With Toptal, you can quickly connect with designers who have the skills and experience you need to create an effective logo for your business.

Upwork

Upwork is one of the largest freelancer platforms, with over 12 million freelancers registered from around the world. On Upwork, you can find logo designers with a wide range of skills and experience levels.

Dribbble

Dribbble is a global community of designers, with over 3 million members from around the world. Dribbble is a great place to find high-quality logo designers.

Tailor Brands

Tailor Brands is an AI-powered platform that provides logo design services. With Tailor Brands, you’ll be able make a logo in minutes, without any plan experience required.

Working Not Working

Working Not Working (WNW) is a members-only network of the world’s top freelance creatives. Membership to WNW is by invite only, so you can be sure that the designers on this platform are at the top of their game.

Behance

Behance is a global platform for creative professionals, with over 15 million members from around the world. On Behance, you can find logo designers with a wide range of skills and experience levels.

Logo Arena

Logo Arena is a crowdsourcing platform that offers logo design services. With Logo Arena, you can receive dozens of logo designs from different designers, making it easy to find the perfect one for your business.

People Per Hour

People Per Hour is a freelancer platform with over 2 million freelancers registered from around the world. People Per Hour is a great place to find logo designers with a wide range of skills and experience levels.

Freelance Logo Design

Freelance Logo Design (FLD) is a platform specializing in logo design services. With FLD, you can receive high-quality logo designs from experienced designers.

99designs

99designs is a crowdsourcing platform that offers logo design services. With 99designs, you can receive dozens of logo designs from different designers, making it easy to find the perfect one for your business.

Design Hill

Design Hill may be a crowdsourcing stage that provides logo design services. With Design Hill, you’ll be able get dozens of logo plans from diverse architects, making it simple to find the perfect one for your business.

In case you’re not prepared to hire a proficient architect however, at that point you’ll be able attempt employing a symbol producer. A logo creator may be an instrument that permits you to make a symbol without any design experience required.

Top logo makers

Logo Garden is a logo maker that offers over 10,000 templates to choose from. With Logo Garden, you can create a professional logo in minutes.

Hatchful is a logo maker from Shopify that offers over 1 million templates to choose from. With Hatchful, you can create a logo for your business in minutes.

Canva is a free online design platform that offers over 1 million templates to choose from. With Canva, you can create a professional logo without any design experience needed.

 Making a steady and recognizable brand identity is basic for any commerce, big or small. Hiring a professional logo designer is one of the finest ways to guarantee that your brand stands out from the competition. Not as it were do, they have the abilities and experience required to make an successful logo, but they can also help you to create a solid brand personality that will resound together with your target gathering of people.

When you’re ready to hire a logo designer, be sure to check out the platforms listed above. With so many options available, you’re sure to find the perfect freelancer for your business. And if you’re not quite ready to hire a designer yet, then try using a logo maker to create a professional logo for your business.

The post Hire a Logo Designer to Grow Your Brand appeared first on Adam Smith.