Top Logo Design Trends

We’re all familiar with the phrase “trends come and go,” but in the world of design, it can often feel like we’re stuck in a cycle of repetition. Logo designs that were once brand spanking new are suddenly feeling stale and dated, while other trends have just begun their meteoric rise. In this article, we’ll explore some of the most popular logo design trends of 2022 so you can stay up-to-date on the latest design trends without breaking a sweat!

There are a few trends in logo design that you should know about:

  • Geometric shapes. Geometric designs are on the rise, because they’re easy to recognize and can be adapted to fit any industry. This is great news for you if your client has a modern business.
  • Negative space. Negative space is when something is removed from an image rather than adding more elements (which happens often in logos). This can create an impression of simplicity, minimalism and elegance — and it’s also timeless!
  • Vibrant colors. You’ll see bright primary colors used alongside each other as well as black and white, which makes for a striking combination that works well for any type of company or brand identity project you might have in mind for 2019 (or beyond). It’s important not only that your client’s logo looks good now but also that it will still look good ten years from now — so try out new things but don’t forget about classic colors like reds, blues and whites too!


Geometric shapes are an easy-to-read way to communicate a sense of order and structure. They’re also versatile; you can scale them down to a small size, or blow them up for a bigger impact. Geometric shapes can be used to create a sense of sophistication, as well; some common examples include the triangle (which represents stability), the square (which represents strength), and the circle/oval that symbolizes unity.

The trend towards geometric logo design is especially apparent in industries where precision is important — like healthcare, financial services, and technology — but it’s also popular with restaurants and retailers looking to convey modernity or simplicity in their branding.

Negative Space

Negative space is the part of a letter or symbol that is not occupied by an object. It’s also referred to as “empty space.” In logo design, negative space can be used in two ways: to highlight certain aspects of your logo, and to create balance between different elements within your design.

For instance, you could use negative space within your logo to separate parts of it — like creating a shape with positive areas and negative areas (see below). Or you might use negative space to break up objects into different sections, as demonstrated by this triangle logo made with two overlapping triangles (see below).

Vibrant Colors

Color is one of the most important aspects of a logo. It can be used to convey a message, reflect the brand’s personality, or even communicate its mission and goals. Color is also very important because it helps your audience connect with your brand on an emotional level.

Color psychology has been studied for many years and there are plenty of articles out there explaining how colors affect us psychologically. In general, warm colors like reds and yellows are associated with energy (think stoplights), while cool colors like blues or greens are associated with calmness (think ocean). You can use these associations as inspiration when choosing which color scheme to use in your logo design!


Gradients are a type of color blend that creates a sense of depth and dimension. Gradients are used to create backgrounds, text, logos, and web design elements.

Most gradients start at an initial color, then blend into another color using gradual tones. The result is a smooth transition between two colors (sometimes more than two) that gives your design a soft look rather than sharp edges or harsh contrasts.

You can make gradient backgrounds with any paint tool in Photoshop or Illustrator (or even GIMP). There are many ways to do this: you could use the Gradient tool in Photoshop CS5+; use Pattern Overlay Layer Style in Photoshop CS5+; or create your own custom shape layer with Layer Styles applied so it looks like one big gradient shape!

Distressed Fonts

  • Distressed fonts are bold and strong, making them perfect for brands that want to convey strength and power. Use this type of font if your business is more serious, like a law firm or financial institution.
  • The distressed look may seem too hipster for some companies, so use it with caution. It’s okay to be edgy as long as your brand has a strong identity already in place.


If you have any questions about how these logos can be used in your own brand, reach out to us today!

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