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Google launched rich snippets back in 2009 but even after a decade, not many people realize the value of informative snippets when it comes to search engine ranking. If you are a website owner struggling with search engine optimization, spending too much money for little results, and haven’t given enough attention to snippets yet, you

During the 2018-19 period, the search engine giant, Google has come up with many changes which are directly affecting the search engine appearance of websites and articles. It included the implementation of Google’s mobile-first indexing policy, in which the search engine listings have become device specific. All publishers have already received the notification about these

With the introduction of the new search ranking factors of Google, they have added more importance to the content quality. Content is the king in this era and there is nothing more important than it in the case of website rankings. That’s why the readability score becomes the key factor in optimizing articles on a

For years entrepreneurs have been starting multiple niche blogs and failing. Very few succeed and even fewer become authority sites. The competition is tough in whatever niche you look for. Or is it? Are multi-niche websites any good? With the help of some very easily available SEO tools, I found out which niches are most

As you all know, link building is one of the most critical strategies while working on the off-page on a particular website or blog. Good backlinks help the websites to rank better in search engines by building good authority. Backlinks work as citations and thereby giving more points to the SEO score of that particular

There is this idea about organic search, that it is not going to stick, that it is not enough. As a search engine optimizer, I know it couldn’t be more wrong. Organic search is what drives live links that have the highest conversion potential. Instead of spending hundreds of dollars on off-page SEO, let us

Ranking high in the Google Search Engine Results Page is important for e-commerce success. Without a high SERP rank, your website is as good as non-existent. Whatever you do to increase the chances of organic clicks, and let people know about your website, will contribute to the SERP rating. You can either try a few

Website reputation is a big factor when considering the site ranking opportunities for SERP. It has a big impact on the search listing of websites. However, Google has denied this fact multiple times on multiple occasions. But it is still a valid concept that the website reputation affects the SEO rankings. You can verify that

Content is a strong element to drive traffic, and encourage conversion. You cannot ignore any aspect of good content if you want your website to succeed. Off-page SEO is good but since 2017, and the following Google algorithm changes in 2018, on-page SEO has taken precedence in digital marketing. This has made content highly valuable.

If your company needs to rely on brand awareness or off-page SEO and ads more than content, you are doing something wrong. Content is supposed to bring you maximum revenues at a low cost-price. Following is the list of content strategies that will be trending in 2019. These are the top strategies that will generate